We Helped a Nonprofit Connect Older Adults with the In-Home Care They Need

COA built a platform to address the home care crisis, connecting home care workers with care recipients.

The AddnAide software platform we built for home52, a subsidiary of Council on Aging of Southwestern Ohio (COA)helps older adults connect to community members who are ready to provide basic in-home care services that can help them remain independent in their own homes. We worked with the home52 team to build a scalable platform that:


Makes it easy to connect older adults with individuals who can provide the in-home care aides they need Reduces wait times from months to days to receive care Improves the experience of in-home workers by providing schedule flexibility and greater control over their work Empowers older adults and their families to manage their own care
"It's refreshing to work with a team that not only brings their own strengths to the table but also recognizes and appreciates the strengths of others. Together, we've been able to leverage our respective skills to tackle challenges head-on and find creative solutions to meet the needs of the individuals we serve. Launch Scout has been – and continues to be – a valuable partner in helping to achieve our goals."

Jai’La Nored,

Senior Innovation Designer COA


The Challenge

COA Needed an Effective and Easy Way to Address the Home Care Crisis

A national shortage of home care workers is creating a growing crisis, as many older adults cannot get the care they need. Existing systems and processes make it complex and cumbersome for home care workers and care recipients to connect and work together.

  • Demand for in-home care aides significantly outweighs supply
  • Complex payroll, tax, and regulatory requirements make onboarding aides challenging and cumbersome
  • A consumer-directed care model provides greater opportunity for older adults to manage their own care, but often relies on older adults’ social networks to find care
  • Home care workers are often frustrated with the lack of flexibility and inability to control their own work
  • Care managers need real-time access to information about the care their clients are receiving

The Solution

The AddnAide platform makes it simple for older adults to find, hire, and work with trusted in-home care workers.

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  • Individuals who are willing to provide in-home care have a streamlined path to making themselves available in the marketplace
  • Family and individuals have an easy-to-use platform to find and hire reliable in-home workers
  • Time tracking and payroll can be integrated with third-party solutions such as Financial Management Service providers
  • Multi-tenant data sandboxing and full HIPAA compliance
  • The full care team, including older adults, care managers, family members and workers have a tool that fosters real-time communication and management of authorized services

About Council on Aging of Southwest Ohio

home52 is a wholly owned nonprofit subsidiary of Council on Aging of Southwestern Ohio (COA). Leveraging more than 50 years of experience, Council on Aging and home52 are experts at helping individuals, families and caregivers manage complex medical and long-term care needs. home52 offers flexible services and payment structures that align with Council on Aging’s mission to help individuals remain independent in their homes.

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